Social Media




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Social Media Agency in Pune

Social Media Management

Social media marketing is one of the marketing media that uses social media as a marketing tool. The goal of social media marketing is to increase brand exposure and broaden customer reach of an organization by sharing information like services provided by them, offers and updates of the organization.

Wikipedia defines Social Media Marketing as the use of social media platforms and websites to promote a product or services. Social Media platforms allow businesses and organization to interact with consumers and potential consumers and build relationships which aids to increase sales and loyalty. Social Media Platforms can be used as a medium to target a specific audience or a particular group of people. It provides the organization with a way to reach new consumers, engage with existing consumers, promote their brand and spread brand awareness.

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Social media marketing campaigns usually centre around: Establishing a presence on major social media platforms, Creating shareable content and advertisement and Gathering customer feedback through the campaign via surveys and contests.
Social media marketing is considered as a more targeted type of promoting and advertising therefore it is believed to be very effective in creating brand awareness.



Social media,

  1.   when compared to other marketing mediums, is different in several fundamental aspects.

  2.   social media platform is a place where the consumers as well as ‘would be’ consumers are actively exchanging information, sharing experience, giving their opinion and reviews based on their experience.

  3.   Persuading guests to contribute substance to your site

  4.  social media platform is spread all over the world.


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