Social media marketing is one of the marketing media that uses social media as a marketing tool. The goal of social media marketing is to increase brand exposure and broaden customer reach of an organization by sharing information like services provided by them, offers and updates of the organization.
Wikipedia defines Social Media Marketing as the use of social media platforms and websites to promote a product or services. Social Media platforms allow businesses and organization to interact with consumers and potential consumers and build relationships which aids to increase sales and loyalty. Social Media Platforms can be used as a medium to target a specific audience or a particular group of people. It provides the organization with a way to reach new consumers, engage with existing consumers, promote their brand and spread brand awareness.