Basically, email marketing is used by an organization to promote its product and services
but nowadays it is being used as a way to develop relationships with existing consumers
or potential consumers or clients. Through Email Marketing a particular group of
customers or even an individual can be targeted. It helps build and develop better
relationships with consumers over a time which churns out increased sales and increased
Email Marketing has two main advantages and those are- price and ease. Email is an inexpensive way to advertise an organization and its product and services as compared to other marketing mediums. It is also easy to set up an email account and start an email marketing blast or campaign. Newsletters can be sent to the existing consumers or potential consumers to provide necessary updates and tell them about new offers and to let them know you are there for them to serve and provide services.